Nobody can judge your work. They can read about it.
What people assume, and what’s actually there
How it usually goes
You ask when you remember, which is after a great job when you’re already thinking about the next one. Eleven reviews in three years, four of them from 2023, and the two-star sits at the top unanswered.
How it should go
A specific person asks at a specific moment, every time, with a link that takes one tap. Reviews arrive steadily. Every one gets a real answer within two days, including the bad ones. Especially the bad ones.
What does review management include?
- A one-tap ask, built for your trade.
- A short link, a printed QR card, and a script tied to a real moment in your job. The walkthrough, the final check, the handover. Not “we’d appreciate a review sometime.”
- Your crew trained on it.
- A three-minute video and a scripted ask, so the person standing there when the customer is happiest knows what to say.
- Automated follow-up.
- Text and email requests that go out on their own, so it doesn’t depend on anyone remembering.
- Every review answered, in your voice.
- Up to 200 a month, within 48 hours, approved against your guidelines.
- Bad reviews handled properly.
- A calm, specific, non-defensive public answer. The reply is for the next two hundred people reading it, not for the person who wrote it.
- Reviews everywhere, not just Google.
- Google matters most and isn’t the only one anymore. Bing, Apple Maps, Yelp, and Facebook all feed what the AI engines say about you.
- Velocity tracked monthly.
- Reviews per month against your own baseline, in the report, every month.
Why reviews are the lever
They’re the only evidence a stranger has. No relationship, no referral, no way to judge the technical work.
And recency beats volume. Two hundred reviews with nothing since 2023 reads worse than thirty with four this month.
Answering matters as much as collecting. Every reply gets read by strangers deciding whether you’re the safe call, so an unanswered one-star is an argument you declined to make.
The AI engines read them too. When a model summarises the best foundation repair near someone, it’s reading review text, not just star counts. We start this in month one because it takes the longest to compound.
What we won’t do, even if you ask
No incentives. Not a discount, not a gift card, not a raffle entry. It violates Google’s policy and the FTC’s, and the reviews are worthless anyway.
No gating. We ask everyone, not just the customers we’re confident about. Filtering unhappy people away from the review form is against the rules.
No fake reviews. Not from us, not from a service, not from your cousin.
Ask for any of these and you’ll get an honest no and the reason. We’d rather lose the argument than build you something that gets your profile suspended.
Let’s look at your visibility.
Thirty minutes on the phone. We’ll go through where you stand and what we’d do about it. You’ll leave with a clearer picture either way.