AI Search
Someone just asked a chatbot who to call.
What changed
A page of options became a short answer.
A search
A page of results, a map, some ads.
The customer scans, opens a few tabs, compares, decides. You could be fifth and still get the call.
An answer
One answer, naming a handful of businesses.
Sometimes only one or two. There’s no second page to be on. You’re named, or you’re not in the conversation.
- 1Your company
- 2A competitor
- 3Another competitor
- 4Sometimes a fourth. Never a page two.
What’s included
What the work involves.
- Six assistants, asked by hand every month. Monthly
- ChatGPT, Claude, Gemini, Perplexity, Google’s AI Overviews and Google Maps AI, asked from your market rather than from an office three states away.
- A baseline, then a full audit every quarter. Monthly and quarterly
- Month one sets the mark you get measured against. The short read runs every month; the full audit runs every ninety days.
- The sources they read, corrected. First 30 days, then ongoing
- Bing, third-party reviews, directories and category lists, all saying the same correct thing. This is where the actual work is.
- Wrong answers chased to their source. Ongoing
- When an assistant says something out of date about you, arguing with it does nothing. SGHT finds where it read that, fixes it there, and re-checks until the answer changes.
- Pages written to answer the question. Ongoing
- Structured so an assistant can quote a clean, correct sentence about you instead of paraphrasing something vague.
- The technical layer. First 30 days
- Schema markup, a robots file that lets the answer engines in, Bing Webmaster verified, clean semantic HTML.
- The answers, sent to you. Monthly
- Your customers’ real questions, each one run more than once so you see whether a result holds rather than one lucky screenshot. Including the months you aren’t in it.
Can you guarantee I’ll show up in AI answers?
No, and nobody can
Nobody controls what these assistants say. Not ChatGPT, not Gemini, not any of them. Anyone guaranteeing you a spot in an AI answer is either new at this or selling something.
What SGHT can do
Make everything they read about you accurate and consistent, and written clearly enough that an assistant can quote a correct sentence about you rather than guess.
Then check every month
And show you the real answers, whether they name you or not. Each question gets asked more than once, so you see whether a result actually holds.
You get the answer either way
If you weren’t named this month, that’s the first line of the report, not something buried on page four. Not showing up is the finding that tells you where to work next.
Try it tonight
Ask it yourself, then talk it through.
Type what you do and where you do it into any of these assistants this evening. Whatever comes back is the starting point.