Google Business Profile
The page they judge you on isn’t your website.
Before and after
What the build actually changes.
None of this looks like a problem from the inside. The company keeps running. It just stops coming up.
Most profiles, today
- Claimed once, a few years ago. One category.
- A handful of photos from whenever it was set up.
- Hours that were right before you changed them.
- Reviews sitting unanswered, one of them unfair.
- No services listed, so Google is guessing.
After the foundation build30 days
- Every category that applies, and none that don’t.
- Fresh photos through the year, on current work.
- Hours kept right through holidays and seasons.
- Every review answered in your voice, usually within two days.
- Services and descriptions written out in full.
What’s included
Everything the build covers.
- Categories, audited. First 30 days
- The wrong primary category removes you from searches you should win, and nobody tells you it happened.
- Services written out. First 30 days
- So Google and the AI assistants know what you do rather than guessing from your name.
- Description rewritten. First 30 days
- In your voice, written for the person reading it.
- Twenty or more photos. Ongoing
- You supply them, SGHT curates and keeps adding through the year, so it shows current work.
- Forty to sixty directories. First 30 days
- Google, Bing, Apple Maps, Yelp, Facebook, Instagram and the long tail, all saying the same thing. The four sources the rest of them copy from get corrected first, so a fix doesn’t get undone next month.
- Review backlog cleared. First 30 days
- Up to fifty prior reviews answered, twelve months back, in your voice.
- Questions seeded. First 30 days
- Eight to twelve, answered publicly by you instead of by a stranger.
- Bookable, and readable by an assistant. First 30 days
- Booking links live, a full service list, hours and availability in a form software can read, so an assistant can hand someone straight to you.
- Everything kept current. Ongoing
- Holiday hours before the holiday. A new service the week you start offering it. Your sales and promotions while they run. Posts, photos and questions answered as they arrive.
- Edit protection, weekly. Ongoing
- Google lets strangers suggest changes. Competitors know that. SGHT watches and rejects.
- Listings watched, not just built. Ongoing
- Directories drift, duplicate and go stale. They get checked and corrected every month.
- Call tracking, installed right. Ongoing
- A tracked number on your website only, forwarding to your real line. Your real number stays on the Google Business Profile and every directory. Calls are never recorded.
Why this comes first.
It’s the front door in both industries
An urgent foundation search and a Saturday pool search both end up on the same three businesses Google shows on the map, not on a homepage.
It’s the cheapest ground you own
Categories, services and hours cost nothing but attention. What keeps a profile ahead is the unglamorous part: photos, posts, answering reviews and questions, keeping it current. Some competitors do this well. Most do it for a month and stop.
Everything downstream depends on it
The AI assistants read it, ads sit on top of it, reviews attach to it. A thin profile caps everything else.
And it decays
Hours drift, categories change, someone suggests an edit. After the first 30 days it’s weekly work, for as long as the engagement runs.
No prep needed
Want to see what yours looks like from outside?
Thirty minutes on what your listing looks like to a customer, and what’s quietly missing from it.