Fair questions. Straight answers.

The Snapshot is $497, flat, same for everyone. Ongoing work is one flat monthly fee with no setup fee, no percentage of your ad spend, and no per-lead charges. What it lands at depends on what the Snapshot finds, and you’ll hear the number on the walkthrough call rather than after a week of follow-ups. The full range is on the pricing page.

That is genuinely not answerable before the Snapshot, which is why neither one is marked as recommended. The difference between them is whether the paid layer and the new pages are in scope, and whether they should be depends on what the five days turn up: what your profile looks like against the companies beating you, whether the ads are worth switching on in your area, and what your site is missing underneath.

You will hear one recommendation on the walkthrough call, with the findings it came from. Not two options and a nudge.

Published vendor pricing and agency surveys, checked in September 2026. Where a vendor lists a price openly, that is the source; where they do not, it is a pricing survey with a named sample. Two of the figures are ones SGHT already tracked: Local Services Ads management and AI search visibility.

They are ranges rather than exact numbers on purpose, because a precise figure for a market this varied would be false precision. Every field is editable, and if you know what you actually pay, your number is better than the starting one.

Because a free audit is a sales pitch wearing a lab coat. It’s built to find exactly enough wrong to justify the call that follows.

This one takes five business days and is built to be accurate, which occasionally means telling you your profile is fine. You keep it either way, at a private link, forever.

Six months, and SGHT explains it rather than burying it. Local search needs a season to mature, so at eight weeks you’d be judging a half-built thing.

That’s why there’s a real exit at month three, and why SGHT puts that checkpoint on the calendar. After the six months it’s month to month with thirty days’ notice, and no auto-renew games.

No. The management fee is the same whether you spend $1,500 a month or $10,000. No surcharge, no bands, no “quoted individually” threshold above some number.

You also pay Google directly, at cost. SGHT never touches the budget. A fee that rises with your spend gives an agency a quiet reason to want the spend bigger, and that is a reason SGHT would rather not have.

Everything is yours. Profile, reviews, listings, call data, reports. Within fourteen days of any ending you get a final report, your data exported, and every asset handed back in order.

SGHT keeps its own transaction records and copies of what it delivered, which is normal and stated here rather than discovered later.

The Snapshot is refundable in full if you ask before research starts, and if a delivered Snapshot is materially wrong through SGHT’s error you choose a corrected one within seven days or your money back. Otherwise, not on work that’s been delivered.

What the agreement does instead is stop charging you. A missed commitment gets you a free month, or a steeply discounted rate while it is put right, or the end of the term with everything handed over. Which one depends on the commitment, and on the month-six one it is your choice rather than SGHT’s.

Fully unused whole months come back to you when SGHT acknowledges the exit or you cancel after the foundation term. Partial months are never refunded.

A hand-built analysis of where customers find you. Checked from points across your service area rather than from your office, what six AI assistants say when someone asks who to call, your competitors by name, a directory audit, your website, your Google Business Profile gone through item by item, and a prioritized ninety-day plan. Then a thirty-minute walkthrough where a person explains it. Five business days.

Activity starts immediately and you’ll see it. The Google Business Profile build, the review system and the listing cleanup all happen in the first week or so, and the full foundation is in place within 30 days. That part is in writing.

Rankings and calls compound more slowly, over three to six months. Anyone promising faster is describing work they aren’t doing.

No, and be careful with anyone who does. Nobody controls Google’s results or an AI’s answers, so a guaranteed number one is either inexperience or a keyword nobody searches.

What is in writing: your foundation complete in 30 days, and measurable movement by month six on one of four things. Reviews arriving, how visible you are on the map, your phone calls, or where you show up across Bing, Apple Maps, Yelp and the AI assistants. Measured against numbers written down in month one. If none of the four moves, you choose what happens next.

When someone asks an AI assistant who to call, the answer gets built out of what it can read about you. Bing, reviews, directories, “best of” lists, and the structure of your site.

SGHT makes all of it say the same correct thing, then asks six assistants your customers’ real questions every month and shows you the answers. Including the months where your name isn’t in them.

It is how SGHT tells which marketing produced which phone call, so you can see what your money actually bought instead of guessing. A separate local number goes on your website and forwards straight to your real line, so a customer notices nothing and you answer the phone exactly as you do now. The system logs that a call happened, when, and which source sent it. Counts and sources, never your customers’ details.

Recording is off. Never, on any account.

No audio is recorded, stored, or transcribed anywhere in SGHT’s systems.

The tracked number goes on your website and the surfaces SGHT tracks. Your real number stays on your profile and every directory, so nothing needs migrating if you leave.

Ask anyway. A profile that has been neglected, claimed once and forgotten, or never claimed at all is usually the most straightforward work there is, and the gap is the whole point.

A low rating or very few reviews is a different conversation, and an honest one. Some of what SGHT commits to is measured against where you start, so a profile with real damage on it changes which of those commitments can apply. You’ll hear exactly which ones on the call, before you pay for anything, rather than finding out in month four.

Not as a separate job, and not for hire. Website work happens inside the partnership or it doesn’t happen: the technical layer your rankings depend on, the schema underneath, the service and city pages built along the way. It is part of the monthly fee, never a second invoice.

What that means in practice: SGHT is not a web design agency and will not quote you a rebuild. If what you need is a new site, a new brand or a redesign, you need a designer, and SGHT will point you at someone good rather than take the work and do it second-best.

The senior strategist who diagnoses your business runs your account and answers your email. No account managers, no handoffs, no quarterly reshuffle where your contact changes and the new one asks you to re-explain your business.

No. One company per industry, per area, in writing, for as long as the engagement runs. While you’re a client, SGHT turns down the shop down the road.

Maybe. Ask on the call and you’ll get a straight answer. If it is taken, you’ll hear that in the first five minutes instead of the last five.

Because knowing an industry well means SGHT already knows your season, your competition, and what a job is worth. A generalist learns your business on your budget.

That said, it is worth asking. Other home-service work is close enough that the same approach usually carries, and it comes down to your market and whether SGHT is already working with a competitor there. Email anyway and you’ll get a straight yes or no. If the answer is no, you’ll get the name of someone who can help.

No, and it’s not personal. They come with a corporate marketing department, and SGHT is built specifically for the owner-operated company competing against them. If your site has a “franchise opportunities” footer or a parent company’s brand page, this isn’t the right fit.