Local Services Ads
The ads that sit above everything else.
What’s included
What management covers.
- Built to the area you actually drive to. Setup
- Not a circle drawn on a map. The streets you will really take a job in, at the hours people search.
- Google Verified badge, guided. Setup
- SGHT prepares the paperwork and walks you through the background, license and insurance checks end to end.
- Categories matched to profitable work. Setup
- The jobs worth having, not every job Google will send you.
- Weekly budget and bid pacing. Weekly
- So you don’t spend the month’s budget in nine days.
- Every lead tagged for quality. Weekly
- Real job, wrong area, wrong service, someone pricing a project for next year. That tagging is what makes next month’s targeting tighter, which is the only real lever anyone has here.
- Credits checked every month. Monthly
- Google decides on its own which leads to credit and applies them to your balance. SGHT checks that the ones it promised actually landed, and tells you what they were worth.
- Reported with the rest of it. Monthly
- Spend, leads, what each one cost, and what came back as credit, in the same report as everything else rather than a separate dashboard you have to go and read.
Why it’s worth doing properly.
You pay per lead, not per click
Which is better right up until the wrong leads cost the same as the right ones. Google decides on its own what to credit, and two of the most common complaints, wrong service and wrong area, it no longer credits at all. So the targeting has to be right going in.
The badge does a lot of the convincing
The green Google Verified check sits beside your name before anyone has read a word about you. It takes a background check and license and insurance verification to get, and it is worth the paperwork.
It stacks on the organic work
Google says it orders these ads on your bid and on how likely a lead is to go well: your rating, how many reviews you have, how fast you answer, the quality of your photos, the verification checks you’ve passed, and whether people can message or book you. Everything on that list except the bid is what the monthly work is already fixing, so the same money buys better placement. It is also why SGHT won’t switch ads on over a half-finished profile.
And the fee never moves
Management is flat at any ad budget. No surcharge, no band, no quoted-individually threshold.
The gate
These come on late, on purpose.
The ad puts you at the top of the page. Then the person taps through to a profile with nine reviews and no photos, and decides against you. You paid for that.
1Rebuilt
The profile is done
The full foundation build is complete, so the ad has somewhere convincing to land.
2Arriving
Reviews are coming in
The review engine is live and velocity has started, so a stranger tapping through sees proof.
3Checked
The Snapshot said your market is worth it
Eligibility and economics both confirmed. Sometimes the answer is no.
For some clients the gate clears at month three. For some it’s month six. For a few the honest answer is never, because the economics in their market don’t work, and SGHT will say so rather than run them anyway.
Straight answer either way
Are ads worth running in your market?
Sometimes the answer is no. Thirty minutes on whether yours is one of those markets.