Impressions: 41,209. Keyword positions, up and to the right. Twelve tasks completed. A dashboard login you have used exactly twice.
“Did more of the right people call me this month than last?” That is it. That is the whole question. Most reporting is built to look like effort rather than to answer it.
What you get, and what each part is worth.
| What you get | What it’s worth | |
|---|---|---|
Every call tracked to its sourceA tracking number (no recording) showing whether a call came from the map, an ad, or AI. |
Stop guessing which half of your spend works. |
|
Missed calls, countedThe most expensive number nobody reports. |
The cheapest revenue in the building. |
|
A monthly report in plain EnglishWhat changed, what it means in dollars, what’s next. Never a wall of numbers. |
A report you can’t read is one you can’t act on. |
|
A narrated walkthroughA short video of us actually going through it. Every month. |
Receiving a report vs. getting the point of it. |
|
Bi-weekly video updatesTwo or three minutes every fortnight on what moved. |
No silent months. |
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Quarterly deep-diveAI-visibility audit, competitor review, refreshed 90-day plan. Every quarter. |
A plan that stays true as the market moves. |
|
Direct access to the person who runs itSame-day email, and a monthly call with the senior person actually on your account. |
Judgment, not a ticket number. |
|
The bad months tooIf something isn’t working, the report says so. |
You find out in month two, not month eight. |
|
Why it matters.
It is how you know
Marketing you can’t measure is just spending with extra steps.
It ties to jobs, not rankings
A ranking is not a customer. Calls, sources, and cost are what come before revenue.
It catches the leak early
A dip shows up in the report before it shows up in your bank account.
It keeps us honest, deliberately
Publishing the bad months too is the most uncomfortable thing we do. It’s also why clients stay.
How it fits.
Everything else on this site. It is the scoreboard, not a service.
It is the thing that tells you whether to keep paying us. We are entirely fine with that.
Movement on reviews, ranking, calls, or AI presence by month 6, or we keep working at no charge.