AI Search

When they ask a chatbot who to call.

Gemini, ChatGPT, Claude, Perplexity, Google’s AI overview. Someone asks who to trust, and an answer comes back with names in it. We work on whether yours is one of them.

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Last year

Six percent of people used an AI tool to find a local business. It was a curiosity, and you could reasonably ignore it.

This year

Forty-five percent. It’s now the third most-used way people find a local business, ahead of Yelp. And almost nobody local is doing anything deliberate about it.

What you get, and what each part is worth.

What’s included, and what each part is worth
What you get		What it’s worth
	Bing, which nobody bothers with ChatGPT’s search pulls heavily from Bing. Not being in Bing makes you invisible to it.	An afternoon of work. Almost nobody has done it.
	Tracked across all four, monthly Every month we ask all four your customers’ real questions, and show you the answers.	The only honest way to know if this works.
	The same facts, everywhere Google, Bing, Apple, Yelp, Facebook, the trade directories, all saying the same thing.	Models read consistency as trust. Most fail it.
	Reviews the assistants can read They can’t read Google’s reviews. A Google-only reputation is invisible to them.	The gap almost nobody has noticed yet.
	“Best of” placement “Best of” lists are the largest single source of AI recommendations. We aim your PR at them.	One placement beats a year of blog posts.
	Content written the way people ask Pages structured so an assistant can lift a clean answer and cite you. Kept fresh.	Assistants quote pages that answer directly.
	Schema and entity work Schema and LLMs.txt, so each engine knows exactly what you are and where you work.	Removes the ambiguity that makes a model name somebody else.

Why it matters.

Nearly half your market already does this

Not “will.” Does. Among 30-to-44s, people with houses and money to fix them, it’s 64%.

Being named is close to being vouched for

Most AI users trust its recommendation about as much as a review. It’s a referral with a machine’s confidence behind it.

Almost nobody local is on this

A genuinely open gap in local marketing is rare. This one won’t stay open.

They still check you afterwards

Nearly nine in ten verify before calling. Being named opens the door; your profile closes it.

How it fits.

Runs on

Different plumbing than Google. Bing, third-party reviews, listicles, schema. Not the same job at all.

Which means

A perfect Google build can still leave you invisible to ChatGPT. Doing one does not get you the other.

And

It compounds. The businesses doing this now are quietly setting the baseline everyone else will have to beat.

Let’s look at your visibility.

Thirty minutes on the phone. We’ll go through where you actually stand and what we’d do about it. You’ll leave with a clearer picture either way.

Book a call

When they ask a chatbot who to call.

What you get, and what each part is worth.

Bing, which nobody bothers with

Tracked across all four, monthly

The same facts, everywhere

Reviews the assistants can read

“Best of” placement

Content written the way people ask

Schema and entity work