There is no proprietary method here. There’s a diagnosis, a list of things that are broken, and someone who keeps doing them after the enthusiasm wears off.
That last part is the whole business.
Three parts. That’s the whole thing.
Every engagement runs the same way, whichever industry you’re in.
Look
We find out what your customers actually see when they go looking for what you sell, on Google, and in the answers the AI tools give. Not what you hope they see.
Fix
We correct what’s wrong and build what was never there. Profile, reviews, listings, content, the site. In the order the diagnosis says, not the order that’s easiest to invoice.
Keep going
Visibility isn’t a project you finish. It’s a position you hold. We keep working it, and we tell you plainly, every month, how it’s going.
What we actually believe.
Not posters on a wall. Each one of these costs us something, which is how you know we mean it.
Diagnosis before prescription
We won’t propose work before we’ve looked. Prescribing without diagnosing is how agencies end up billing for the wrong thing for a year.
Transparency over comfort
If something isn’t working, the report says so. We’d rather have the awkward conversation early than manage your perception quietly.
Infrastructure over hustle
Repeatable systems beat heroic effort. Less romantic than a war room, and the reason nothing gets dropped in month seven.
Long relationships over short wins
We optimize for the client who stays three years, not three who churn at six months. That shapes our pricing, scope, and what we’ll promise.
We refer out what isn’t ours
Inside local and AI search, we’ll figure anything out. Outside it, we’ll send you to someone better, and be glad we did.
Narrow on purpose
Two industries, not twelve. A generalist has to learn your business on your budget. We’d rather already know it.
Hold us to these.
Not values. Not aspirations. Six things written into the agreement, that you can point at if we miss them.
You’ll never wonder what we’re doing
A video every fortnight. A report every month. A call you can bring anything to. If a month goes quiet, something has gone wrong. Silence is not a service.
You get the senior person. Always.
The person who diagnoses your business is the one who runs it, and the one who answers your email. No account manager relaying messages between you and someone you’ve never met.
The bad news comes first
If a month goes sideways, that’s the first line of the report. Not a footnote on page four. You’ll hear it from us before you notice it yourself.
Your competitors can’t hire us
One company per industry, per area. If we’re working with you, we turn down the business down the road. That’s the deal, and it’s in writing.
We never touch your ad budget
You pay Google directly, at cost. We never mark it up, never take a cut, never bundle it into an invoice you can’t read. Our fee is flat and it’s the only one.
A real exit, stated up front
Six months to let the foundation mature, with a genuine exit at month three if it isn’t working. Then month to month. People stay because it works, not because they’re trapped.